Digital marketing

Even the best data quality can worsen over time. For example, email marketing databases decay naturally by over 20% every year. The quality of data declines for many reasons. People change addresses, ...

Regardless of the industry you are in, if you have customers, you are gathering and integrating customer data. From website browsing habits and purchase history to personal details and email ...

High-quality customer data is the key to building relationships and moving customers down the sales funnel. Integrating customer data into your work processes can help you improve its effect on the ...

High-quality data is the key to any company’s decision-making process, strategy, and analytics. However, not everyone understands how poor or inaccurate data in the CRM (customer relationship ...

Transaction emails have become an integral part of the interaction between businesses and consumers. Billions of such messages are sent every day. Another name for transaction emails is trigger ...

Social media is an expanding ecosystem of websites, applications, platforms, and electronic devices that allow people to converse and communicate mutually. It’s a digital galaxy where users create ...