Email Marketing

Everything You Need to Know About Email Bounce Rates
Bounced emails are literary the dirty linen of any email marketing campaign. You can ignore them for a while, but sooner than later, they will start piling up and eventually degenerate into a ...
Behavioral Email Marketing: Short Introduction
Behavioral email marketing is an important part of a successful digital marketing strategy. It involves designing effective email content based on the recipient’s actions and behaviors. This ...
Email Marketing and ChatGPT
Email marketing is a marketing tactic with the highest return on investment (ROI). Can something make it even more effective? ChatGPT creators say that it can. The new and impressive improvements in ...
How To Improve Customer Retention Through Email Marketing
Customer retention is one of the most important elements of successful company operations. According to the Pareto principle, 80% of your revenue comes from 20% of your existing customers. To make ...
What is Click To Open Rate (CTOR)? Is It Important in Email Marketing?
While email marketing is one of the most effective digital marketing methods with an impressive 3600% ROI, achieving top results is only possible with the right approach to metrics. Click to Open ...
Email Marketing Challenges
Email marketing is one of the most effective digital marketing strategies with impressive automation opportunities. A direct digital marketing channel to reach potential and existing clients by ...
Interactive Emails
Interactive emails are an important part of your sales and marketing campaign. They can help engage potential and existing customers while making it easier to push them down the sales funnel. ...
Proper Email List Hygiene: 7 Best Practices
Email hygiene is one of the most important yet overlooked parts of email marketing. Many businesses work hard to collect valid email addresses only to find that many of them don’t generate the ...
Why do your business emails go to spam?
When your emails end up in the spam folder, your entire email marketing campaign takes a serious hit. From careful message design to personalized offers, all efforts are in vain unless the email ...
6 Email List Management Best Practices
Email marketing is one of the most cost-effective marketing tactics that companies take full advantage of. While many email marketing strategies exist, all of them depend on the quality of your email ...
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