Byteplant Data Quality Blog

CRM Data Cleansing: How to Do It
Customer relationship management (CRM) tools are essential to building strong relationships with the target audience, achieving sales goals, improving brand awareness, boosting retention, and much ...
Behavioral Email Marketing: Short Introduction
Behavioral email marketing is an important part of a successful digital marketing strategy. It involves designing effective email content based on the recipient’s actions and behaviors. This ...
Email Marketing and ChatGPT
Email marketing is a marketing tactic with the highest return on investment (ROI). Can something make it even more effective? ChatGPT creators say that it can. The new and impressive improvements in ...
How To Improve Customer Retention Through Email Marketing
Customer retention is one of the most important elements of successful company operations. According to the Pareto principle, 80% of your revenue comes from 20% of your existing customers. To make ...
What is Click To Open Rate (CTOR)? Is It Important in Email Marketing?
While email marketing is one of the most effective digital marketing methods with an impressive 3600% ROI, achieving top results is only possible with the right approach to metrics. Click to Open ...
Email Marketing Challenges
Email marketing is one of the most effective digital marketing strategies with impressive automation opportunities. A direct digital marketing channel to reach potential and existing clients by ...
Interactive Emails
Interactive emails are an important part of your sales and marketing campaign. They can help engage potential and existing customers while making it easier to push them down the sales funnel. ...
What is Email Personalization and How to Use It?
Email personalization is the process of adding personal details to the email message in order to create a strong connection with the recipient. Personalized emails are an essential part of email ...
The Importance of CRM Data Hygiene
Even the best data quality can worsen over time. For example, email marketing databases decay naturally by over 20% every year. The quality of data declines for many reasons. People change addresses, ...
10 Top Email Validation Services
Email list hygiene is an integral part of your sales and marketing efforts. Without a clean email list, it’s hard to maintain a good sender's’ reputation, streamline customer relationships, and take ...
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