Byteplant Data Quality Blog

Proper Email List Hygiene: 7 Best Practices
Email hygiene is one of the most important yet overlooked parts of email marketing. Many businesses work hard to collect valid email addresses only to find that many of them don’t generate the ...
Customer Data Quality Metrics
Regardless of the industry you are in, if you have customers, you are gathering and integrating customer data. From website browsing habits and purchase history to personal details and email ...
Customer Data Integration
High-quality customer data is the key to building relationships and moving customers down the sales funnel. Integrating customer data into your work processes can help you improve its effect on the ...
What is Customer Master Data Management?
Master data management is an integral part of successful business operations. This technologically enabled process involves business and IT professionals working together to make sure the company’s ...
Why do your business emails go to spam?
When your emails end up in the spam folder, your entire email marketing campaign takes a serious hit. From careful message design to personalized offers, all efforts are in vain unless the email ...
6 Email List Management Best Practices
Email marketing is one of the most cost-effective marketing tactics that companies take full advantage of. While many email marketing strategies exist, all of them depend on the quality of your email ...
Email Automation
Email is one of the most cost-effective marketing techniques. With the right approach, it’s possible to achieve 4400% ROI (Return on Investment). Email automation can help you improve your entire ...
A Short Guide To Drip Campaigns
Drip campaigns are designed to help companies provide subscribers with the right information at the right time over email. With email marketing automation being an integral part of any marketing ...
Sales Automation Tips
Streamlining your sales process is the key to improving the company’s bottom line. With a vast majority of repetitive administrative tasks to handle, your team may be feeling overwhelmed. When ...
CRM Data Management
High-quality data is the key to any company’s decision-making process, strategy, and analytics. However, not everyone understands how poor or inaccurate data in the CRM (customer relationship ...
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