Byteplant Data Quality Blog
Email marketing is one of the most effective digital marketing strategies with impressive automation opportunities. A direct digital marketing channel to reach potential and existing clients by ...
Interactive emails are an important part of your sales and marketing campaign. They can help engage potential and existing customers while making it easier to push them down the sales funnel.
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Email personalization is the process of adding personal details to the email message in order to create a strong connection with the recipient. Personalized emails are an essential part of email ...
Even the best data quality can worsen over time. For example, email marketing databases decay naturally by over 20% every year. The quality of data declines for many reasons. People change addresses, ...
Email list hygiene is an integral part of your sales and marketing efforts. Without a clean email list, it’s hard to maintain a good sender's’ reputation, streamline customer relationships, and take ...
Email hygiene is one of the most important yet overlooked parts of email marketing. Many businesses work hard to collect valid email addresses only to find that many of them don’t generate the ...
Regardless of the industry you are in, if you have customers, you are gathering and integrating customer data. From website browsing habits and purchase history to personal details and email ...
High-quality customer data is the key to building relationships and moving customers down the sales funnel. Integrating customer data into your work processes can help you improve its effect on the ...
Master data management is an integral part of successful business operations. This technologically enabled process involves business and IT professionals working together to make sure the company’s ...
When your emails end up in the spam folder, your entire email marketing campaign takes a serious hit. From careful message design to personalized offers, all efforts are in vain unless the email ...
