Byteplant Data Quality Blog

What is Click To Open Rate (CTOR)? Is It Important in Email Marketing?
While email marketing is one of the most effective digital marketing methods with an impressive 3600% ROI, achieving top results is only possible with the right approach to metrics. Click to Open ...
Email Marketing Challenges
Email marketing is one of the most effective digital marketing strategies with impressive automation opportunities. A direct digital marketing channel to reach potential and existing clients by ...
Interactive Emails
Interactive emails are an important part of your sales and marketing campaign. They can help engage potential and existing customers while making it easier to push them down the sales funnel. ...
What is Email Personalization and How to Use It?
Email personalization is the process of adding personal details to the email message in order to create a strong connection with the recipient. Personalized emails are an essential part of email ...
The Importance of CRM Data Hygiene
Even the best data quality can worsen over time. For example, email marketing databases decay naturally by over 20% every year. The quality of data declines for many reasons. People change addresses, ...
10 Top Email Validation Services
Email list hygiene is an integral part of your sales and marketing efforts. Without a clean email list, it’s hard to maintain a good sender's’ reputation, streamline customer relationships, and take ...
Proper Email List Hygiene: 7 Best Practices
Email hygiene is one of the most important yet overlooked parts of email marketing. Many businesses work hard to collect valid email addresses only to find that many of them don’t generate the ...
Customer Data Quality Metrics
Regardless of the industry you are in, if you have customers, you are gathering and integrating customer data. From website browsing habits and purchase history to personal details and email ...
Customer Data Integration
High-quality customer data is the key to building relationships and moving customers down the sales funnel. Integrating customer data into your work processes can help you improve its effect on the ...
What is Customer Master Data Management?
Master data management is an integral part of successful business operations. This technologically enabled process involves business and IT professionals working together to make sure the company’s ...
Our Customers